Liana is a New Zealander and mom who cares passionately about the well-being of women and children.
“I believe every woman has her own unique beauty … and that she is most beautiful when expressing her authentic self. Beauty is ‘holistic’, inside and out — it’s vitality.’’
A few years ago, Liana was horrified to learn about toxic chemicals in skincare products.
“I felt personally betrayed by my favorite brands. Some of these substances build up in breast tissue, disrupt endocrine systems, or may be linked with cancer! How could big companies get away with it? Didn’t they care? I was pregnant at the time and wanted a brand that would empathize with me as a real person, not a dollar sign. I wanted products that would look after my health and well-being.”
Liana immediately searched for alternatives.
She met wonderful people and companies along the way, but something was always missing.
After trying one product after another, she came to the reluctant conclusion that no single brand had everything she was looking for.
It’s a considerable task. Your skin is the largest organ in your body. It is affected by sun, pollution, diet, hydration, hormones, exercise, stress and chemicals (among many other factors). It is constantly renewing itself.
To better understand skin health, Liana put her research background* to good use and read hundreds of scientific articles on plant ingredients, distilling the information into a wish list for skincare based on evidence not marketing.
She consulted with experts, insisted on non-toxic ingredients with proven results, and focused on outstanding customer experience.
Pellu was born!
*Liana has a BSc in Human Physiology from Auckland University in New Zealand and a PhD in English Literature from Cambridge University in the United Kingdom. She has published in Trends in Molecular Medicine and written summaries of scientific articles for busy GPs.